In

In is an invite-only social club that hosts regular events with over the top, awesome themes and attractions. With so many amazing offerings, our job was to create a simple, compelling user experience that journeys from phone screen to the real world.

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Since the brand's primary touchpoint is their iOS app, we created a simple, elegant mark that utilizes negative space to imply inclusion into the club.

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Skeumorphic metaphors like this ticket interface and the implied dimension on photos serve as a bridge between the on and off screen environments of the experience.

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All of the interactions in the app were designed to create feelings of inclusion and intimacy. A user joins a party (above) by long pressing to fill the screen with color. Users onboard (below) by completing a series of gamified tasks exaplaining the events.

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